Size doesn't matter to investors
Being investment led as opposed to sales and marketing driven puts us firmly on the side of investors and what’s important to them. As such, our asset size is a success measure that we’ll continue to share publicly only when we have to. Inasmuch as shareholders consider increases in AUM to be good news (they’re a marker of strong sales and/or investment gains), put yourself in the shoes of an EdgePoint investor. They understandably have a different take on growing AUM.
What do EdgePoint investors care about more than asset size? To start, how much money we’ve made them and the amount we’ve saved them in fees versus our competitors. Unlike our AUM figure, we’re happy to present these numbers with perfect clarity.
The next time you encounter a mutual fund company touting its asset levels or sales figures, ask yourself whose best interests it's really putting first – yours or its own.
†As at December 31, 2021. Includes since inception total returns from all investments managed by EdgePoint net of fees and taxes charged directly to the respective portfolios. Excludes fees and taxes paid directly by investors.
‡Source: Strategic Insight, Morningstar Direct. Category average MERs of actively managed fee-based series funds in the following categories: Global Equity Category, Canadian Equity and Canadian Focused Equity Category, Global Equity Balanced, Global Neutral Balanced and Global Fixed Income Balanced Category, Canadian Equity Balanced, Canadian Neutral Balanced and Canadian Fixed Income Balanced Category. Series F is available to investors in fee-based/advisory fee arrangement and excludes trailing commissions. EdgePoint Portfolio MERs as at December 31, 2021. Annual savings calculated using an average of monthly assets under management for Series A and A non-HST for years 2009 to 2017 and series F and F non-HST for years 2018 to 2020. Due to the shift in assets towards fee based, we believe comparing using Series F and F non-HST MERs starting in 2018 is more relevant. Strategic Insight used for category MER averages from years 2009 to 2017. Morningstar Direct used from year 2018 and onward. For funds that have not reported 2021 MER by March 1, 2022, the 2020 MER was used. Fee savings are an approximation.